Is this really the new dream for "sports stardom?"
DR PEPPER plans to announce on Wednesday that, for the first time, it is promoting a professional athlete on bottles that it will distribute nationally. But the shaggy-haired athlete on the label is not a traditional sports star: he’s a 21-year-old who has a three-year, $250,000 contract to play video games.
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“The successful marketing of major stars is what sports leagues have always been about,” said Matthew Bromberg, the chief executive of Major League Gaming. “What’s really going on here is for tens of millions of young men, the aspiration to be a pro gamer is the new dream of sports stardom,” he said.
http://www.nytimes.com/2008/11/19/business/media/19adco.html?ref=business
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